BUS Group NFC Traceability Buckle Helps Nike Achieve High-Level Traceability

2024-07-04

 

It is reported that the world's top smart label and packaging solutions company Bel Mel Group has provided the well-known sports brand Nike with NFC combined with block chain high anti-counterfeiting traceability technology to jointly create a safer and more transparent shopping experience for consumers and realize brand protection. As a leader in smart labeling and packaging solutions and a long-term global partner of Nike, Bel Canto has been committed to technological innovation and quality improvement. In this development cooperation with Nike, Bel Sound Group will EcoTrac NFC smart tags, Bel Sound's own research and development.®The full-chain traceability solution, combined with the security and transparency of blockchain technology, provides a full range of high-security traceability solutions for Nike products.

 

 

Consumers only need to lightly stick their mobile phones on the NFC ring of the shoes to quickly obtain the product traceability information of the shoes. This information has been dynamically encrypted by the NFC traceability ring provided by Meizheng Group for Nike, and is read through the Meizheng EcoTrac first.®Decode authentication, and then automatically evoke the mobile phone Alipay for ant chain genuine goods authentication. After two high-level encryption and decryption authentication, Nike NFC traceability ring buckle truly realizes that the product certification data cannot be tampered with or copied, so as to protect the rights and interests of consumers and brands. Consumers can know the product traceability and after-sales information in real time through this ring buckle. At the same time, the introduction of blockchain technology will ensure the authenticity and immutability of data, and provide consumers with more reliable shopping protection. For this cooperation, Bel Sound Group said: "We are very honored to be able to work with a leading global brand like Nike for a long time to jointly promote the development and application of anti-counterfeiting traceability technology. We believe that through our technology and services, we will be able to bring consumers a safer and more convenient shopping experience." This cooperation also marks the continuous expansion of Bel Sound Group's application in the field of NFC technology, and its technical strength and innovation capabilities have been widely recognized by the industry. In the future, Bel Sound Group will continue to devote itself to scientific and technological innovation and quality improvement, so as to bring more and high quality products and services to consumers. This website believes that this cooperation will not only bring consumers a safer and more convenient shopping experience, but also further promote the development and application of anti-counterfeiting traceability technology.

 

 

As shown in the figure, the technology was jointly developed by Nike, Sound Group and Ant Chain. It has been applied to more than 2 million pairs of shoes to help Nike achieve brand protection.

If you want to know about the application of RFID in more fields, you are welcome to sign up for the 22nd IOTE 2024 International Internet of Things Exhibition Shenzhen Station to be held in Shenzhen in August this year, when the most complete RFID manufacturers in the industry will come to participate.

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